An integrated campaign for the launch of VAX HomePro.
Problem: Vacuum cleaning is a chore. Let it build up, and it becomes a monster hiding in the shadows.
Insight: When you have the right equipment, defeating your chores becomes easy. Maybe even fun.
Solution: Grab your HomePro, and reclaim your home.
An integrated campaign for the launch of Smirnoff Spicy Tamarind.
Problem: Mexican culture isn’t bandits and mariachi bands.
Insight: No-one in the UK has really experienced the full, authentic culture of Mexico.
Solution: Unleash the true, sensorial experience of Mexico from a bottle.
An integrated campaign for Lee Kum Kee.
Problem: British cuisine is too safe, no-one cooks outside their comfort zone.
Insight: Sometimes the flavour pairings of our favourite meals don’t have to make sense.
Solution: WTF reactions to WTF flavour.
An print campaign for the launch of Cedral Fibre Cement Cladding.
Problem: Consumers aren’t aware of fibre cement cladding.
Insight: They love the natural artistry of wood. But want something the durability of something more.
Solution: Combine style with substance.
An integrated campaign for Arriva buses.
Problem: Bus use is declining in towns and rural villages.
Insight: With sparse alternative transport options, the bus is connecting the community.
Solution: When you take the bus, you’re helping your community thrive.
An PR campaign for the launch of Weber’s new gas and electric BBQs.
Problem: Consumers see BBQing as seasonal, or feel they lack expertise.
Insight: Using a BBQ is really no different to cooking in the kitchen.
Solution: Combine great home cooking with the thrill of BBQing.
Three proactive ideas bought by Cadent to raise awareness around carbon monoxide poisoning - the silent killer.
A rebrand for Safeguard Medical, a B2B and B2C brand specialising in combat medicine. Part of an on-going campaign across their subsidiaries.
Showreel: https://vimeo.com/682758057
Creating a look-and-feel and all copy across brochures, menus and invites for the charity 353’s annual ball. The idea behind ‘Arise’ was that 2021’s ball had to be held virtually due to COVID, so 2022 would be a welcome return, and be bigger and better. We explored the theme of a Phoenix rising from the ashes, with copper tones and charcoal accents. And we commissioned a charcoal portrait!
The event is a vital opportunity to raise funds and contribute to their £1,000,000+ total so far. This year, between 300 attendees, £25,000 was raised. Super proud of this work and the cause.
POS created for Deliveroo to increase their presence inside partner restaurants. These are just a few of my favourites from what they selected.
Developed a look-and-feel for Jewson’s annual tradeshow, Jewson Live. Creative included OOH, digital, social and more.
ChipsAway were wanting to promote the incredible work-life balance that comes with being your own boss, a franchisee. They wanted to cut through the usual recruitment ads found in trade magazines and show off a bit of attitude.
