Lee Kum Kee - OOH/Social/POS/Digital

An integrated campaign for Lee Kum Kee.

Problem: British cuisine is too safe, no-one cooks outside their comfort zone.

Insight: Sometimes the flavour pairings of our favourite meals don’t have to make sense.

Solution: WTF reactions to WTF flavour.

Screenshot 2024-08-23 at 15.31.53.png

Screenshot 2024-08-23 at 15.31.58.png

Screenshot 2024-08-23 at 15.32.03.png

Screenshot 2024-08-23 at 15.32.08.png

Screenshot 2024-08-23 at 15.32.14.png

Screenshot 2024-08-23 at 15.32.21.png

Screenshot 2024-08-23 at 15.32.26.png

Screenshot 2024-08-23 at 15.32.31.png

Screenshot 2024-08-23 at 15.32.36.png

Screenshot 2024-08-23 at 15.30.20.png

Screenshot 2024-08-23 at 15.30.27.png

Screenshot 2024-08-23 at 15.30.34.png

Screenshot 2024-08-23 at 15.30.40.png

Screenshot 2024-08-23 at 15.30.48.png

Screenshot 2024-08-23 at 15.30.54.png

Screenshot 2024-08-23 at 15.31.12.png

Screenshot 2024-08-23 at 15.31.45.png